About Brandsmith & Co.
We believe that every client’s needs are unique. Our dedicated team takes the time to thoroughly understand your goals, challenges, and vision enabling us to create customised strategies that align with your business objectives.
Your success is our success. We are committed to ensuring that your trade mark assets are protected, enforced, and leveraged to their fullest potential.
10yr
Trade mark protection period
45
Nice classification classes
100%
Client-centric approach
IP
Australia registered
What We Do
From trade mark registration to enforcement, we handle the full spectrum of brand protection so you can focus on growth.
In a competitive marketplace, understanding your intellectual property assets is essential for success. We provide a comprehensive brand and ownership assessment that ensures your IP rights are secure.
We guide you through the intricacies of the trade mark application process, from initial searches to filing and managing your application.
Beyond brand names, we assist in securing the visual elements that make your brand distinctive, including logos, slogans, and design elements.
When your trade mark or copyright is infringed, we act quickly to protect and defend your brand.
We represent clients in trade mark disputes including oppositions before IP Australia, acting both for parties lodging oppositions and those defending them.
As your business grows, your trade marks may need protection beyond Australia. We assist clients with international trade mark protection through the Madrid Protocol system as well as direct national filings in key overseas markets.
How It Works
Using our Quiz, find out whether you own your brand or need further advice to secure and protect it.
Connect with us and share the story of your brand during a free consultation for up to 30 minutes explaining about your brand and the goods or services your business provides.
Once you’ve engaged our firm and confirmed your instructions, you can trust us to handle the rest of the process, leaving you to focus on your business’s growth and success.
Do you really own your brand? Find out whether your intellectual property is protected or whether you need further advice to secure it.
Client Testimonials
“Sam has been a great help to my business. He is straightforward and explains things clearly and simply. His help in protecting our IP has been invaluable.”
Founder- FOREST SUPER FOODS
I have worked closely with Sam Parisi over a number of years across multiple trademark and intellectual property matters, including key brands such as Pie of Origin and Bobby Bakehouse. Throughout this time, Sam has consistently demonstrated a deep understanding of both the legal and commercial side of brand ownership — not just protecting ideas but helping shape them into assets with long- term value. His ability to simplify complex IP processes while maintaining a strategic lens has made him an invaluable part of our growth.
On multiple occasions, potential challenges and infringements have been deterred or resolved early once it became clear that our intellectual property was professionally secured and backed by a lawyer who understands how to enforce it.
Founder & Owner
Bobby Bakehouse and Pie of Origin
“Sam and the entire team were amazing throughout the process. It was my first time registering a trademark so I was very new to the whole process, but Sam made sure to explain everything to me in a way that was easy to understand. On top of that, he and the team were incredibly friendly and professional at every touch point. I have referred many people to work with Sam since and they have all reported great experiences. I would never hesitate to recommend anyone that is looking for a trademark to reach out to Sam and the team.”
Founder
“We have worked with Sam since the early stages of building our business 10 years ago, and he has consistently provided exceptional support and guidance throughout that time. As our business has evolved, so too have our trade mark requirements, and Sam has always handled every matter with professionalism, efficiency, and a very high level of expertise.
What sets Sam apart is his ability to provide clear, practical advice while making what can often feel like a complex legal process straightforward and manageable. He is responsive, thorough and genuinely invested in achieving the best outcomes for his clients. We would highly recommend Sam to any individual or business seeking trusted and experienced trade mark legal services.”
Sam made the whole trade mark process really straightforward. I had two brand names to register and he handled both without any hassle. Great communication throughout and everything was done faster than I expected. Would definitely recommend Brandsmith & Co. to any business owner looking to protect their brand.
Insights
Choosing a name for a new business is exciting. Finding out months later that the name isdifficult to register as a trade mark is not.TM Headstart is a [...]
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When applying to register a trade mark in Australia, one of the key requirements is that the mark must be capable of distinguishing your goods or services from [...]
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When applying to register a trade mark in Australia, your application is examined by IP Australia to determine whether it complies with the requirements of the Trade Marks [...]
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Registering a trade mark is not a one-time process. In Australia, a registered trade marklasts for an initial period of 10 years and must be actively maintained to [...]
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The first formal step in the process is to prepare and submit a trade mark application to IP Australia.
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When it comes to creating brand logos, understanding copyright ownership is crucial. Copyright law grants exclusive rights
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In Australia, the terms “business name” and “trade mark” are often used interchangeably, causing confusion about brand ownership
Read MoreGet Started
Connect with us for a free consultation of up to 30 minutes, Share the story of your brand, and we’ll provide tailored advice on safeguarding your intellectual property.